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Made since 1907, this is the most popular of the Proraso shaving products sold in Italy. Use as a preshave to soften the beard for a closer shave or/and after shaving to refresh and moisturize the skin. It has strong eucalyptus fragrance and leaves a refreshing and cooling feeling on the skin. As Eucalyptus is antiseptic and antibiotic, it might be helpful in reducing facial breakouts. - 3.6 oz.
Testimonial: "I then decided to try the Proraso PreShave as my Aftershave Balm for the first time. I was a bit worried, as I wasn't sure about menthol and eucalyptus in an ASB. I splashed on some water and applied a very thin layer, letting it all air dry. Gents, if you haven't tried this, trust me - it works. The cooling was very pleasant, not excessive at all. And the moisturizing was perfect. My wife even commented this morning that it's nice to have my face so soft and smooth first thing out of bed".
Long before real-life ad men were asking barbers for shaves or getting badger brushes from their children,men in Italy were shaving with Proraso.
Proraso was one of first luxury shaving creams to use cooling Eucalyptus oil, a common ingredient that's still used today. Much like proscuitto, the Proraso brand eventually grew to become one of Italy's finest exports.
Proraso is a brand that, over a period of 60+ years, has become a legend - first in Italy and now around the world. It's a classic shaving line of products that, because of it's superior quality,has remained relatively static for decades.
Ludovico Martelli Inc recently decided to innovate, on two fronts
Reformulation : removing the irritating synthetics (parabens, silicones, articifial coloring) and pore-clogging mineral oils (which, despite the organic-sounding name, are bad for your skin). A new Red line with Shea Butter & Sandalwood for 'tough beards' has been added.
Packaging :The concept is blend of classic & modern.The iconic Barber Shop Stripes mixed with a contemporary look.
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