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Still made today in accordance with the rigorous, hot soap-making process, which transforms the natural ingredients into a very fine soap. The traditional, vegetable stearin-based formula is enriched with natural ingredients which make it particularly concentrated and rich.
Formulated with glycerine to make the blade glide smoothly and reduce razor burn and rashes. Eucalyptus Oil: toning, purifying effect Menthol: refreshes and revitalises
For every kind of beard and normal skin No Parabens, No Silicones, No Mineral Oils, No Artificial Colours -5.2 oz.
Long before real-life ad men were asking barbers for shaves or getting badger brushes from their children,men in Italy were shaving with Proraso.
Proraso was one of first luxury shaving creams to use cooling Eucalyptus oil, a common ingredient that's still used today. Much like proscuitto, the Proraso brand eventually grew to become one of Italy's finest exports.
Proraso is a brand that, over a period of 60+ years, has become a legend - first in Italy and now around the world. It's a classic shaving line of products that, because of it's superior quality,has remained relatively static for decades.
Ludovico Martelli Inc recently decided to innovate, on two fronts
Reformulation : removing the irritating synthetics (parabens, silicones, articifial coloring) and pore-clogging mineral oils (which, despite the organic-sounding name, are bad for your skin). A new Red line with Shea Butter & Sandalwood for 'tough beards' has been added.
Packaging :The concept is blend of classic & modern.The iconic Barber Shop Stripes mixed with a contemporary look.
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