Availability: Please Note: 'Proraso Liquid After Shave Cream, White Range For Sensitive Skin w/Green Tea' on hand quantity is currently low. Quantity available: 4.
Protects, refreshes and moisturizes the skin. For more than 50 years, Proraso has been an indispensible aid for those who wish to turn their shaving ritual into a pleasant daily routine.
The innovative Alcohol-Free formula of Proraso Liquid Cream, rich with Witch-hazel and Vitamin E, combines the benefits of a balm (soothes reddening and gives relief) with the benefits of an after-shave cream (protective and deep moisturizing action). Its ability to leave skin smooth, soft and fresh makes this cream the ideal after-shave product for even the most irritated and sensitive skin. Non greasy. Light Eucalyptus fragrance. 3.33oz.
Long before real-life ad men were asking barbers for shaves or getting badger brushes from their children,men in Italy were shaving with Proraso.
Proraso was one of first luxury shaving creams to use cooling Eucalyptus oil, a common ingredient that's still used today. Much like proscuitto, the Proraso brand eventually grew to become one of Italy's finest exports.
Proraso is a brand that, over a period of 60+ years, has become a legend - first in Italy and now around the world. It's a classic shaving line of products that, because of it's superior quality,has remained relatively static for decades.
Ludovico Martelli Inc recently decided to innovate, on two fronts
Reformulation : removing the irritating synthetics (parabens, silicones, articifial coloring) and pore-clogging mineral oils (which, despite the organic-sounding name, are bad for your skin). A new Red line with Shea Butter & Sandalwood for 'tough beards' has been added.
Packaging :The concept is blend of classic & modern.The iconic Barber Shop Stripes mixed with a contemporary look.
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